Denim is a way of life

Denim has been around since the late 1800s and still retains its relevance in contemporary fashion (for good reason!). In or around 1700, weavers in Nimes attempted to replicate a fabric originally developed in Gênes (the French word of jeans), but ended up with a different cotton twill. A twill we now know as denim! You’d be hard-pressed to find someone who doesn’t own a single denim piece in their wardrobe. Whether it’s an oversized denim jacket (Levis please), a pair of boyfriend jeans cut off at the ankle, a cute denim jumper, or those infamous skinny jeans — we live in denim.

Many generations have been “reinventing” denim for their own druthers. The 40s and 50s utilized denim as function and fashion, from short pants to cut the grass in, to James Dean-esque casual rebel wear. Things got tight in the 60s and 70s when men and women left little to the imagination (“is that a roll of coins in your pocket or are you just happy to see me?”).

The 80s shirked the jeans as ultra-fashionable wear and moved to leotards and corduroys when the 90s embraced denim as acceptable for wear head-to-toe. And that’s not even touching Seattle grunge!

So whether or not you love denim, you probably have a pair of 501s that won’t die or a dad jacket that you’ve got written into the will for.

a woman stands wearing a denim jumper
Photo by Tobi Ade

The jeanius…

I think there are two reasons why it has stayed relevant for so long. First is reason durability.

Nothing can take a beating like a good pair of jeans or a denim jacket. They can be ripped up, faded, dyed, painted on and still look as beautiful as ever. Second is versatility.

It can be worn in so many different ways. There is a type of jeans for just about every occasion.

Thank you for always being there to wear repeatedly without being washed and to throw on in a hurry when we are late for work.

a woman is posing wearing a pair of denim boyfriend jeans
Photo by Tobi Ade

Each one of the looks features three the classic blue jeans.

It works really well with brightly coloured clothes because it provides a nice base which you can pile colours on.

A woman sits wearing a men's collared shirts and denim shorts
Photo by Tobi Ade

To see more photos from this shoot and tons of other great stuff, follow @theeyeldn on Instagram

Styled and shot by Tobi Ade.


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