So how about that Gillette ad?

I was thinking about writing a column about Gillette’s newest ad campaign, which tackles quite a few subjects pertaining to the concept of modern manhood, including Gillette’s former “The Best A Man Can Get” slogan.

The video is so powerful (interpret that how you will), that every major news network covered it – from high praise through to consumer boycotts.

You can google the ad for yourself. LondonFuse isn’t in the business of selling shaving supplies.

That’s why I won’t bother disseminating the discussion. Far better journalists have already put it far better than I ever could.

Instead, what I’ve come up with are three pictures and a very long disclaimer.

DISCLAIMER:

1 – Several thousand comments were read prior to compiling these pictures, both from the networks I included (CBC, Global and CTV), and from various news agencies across Canada.

2 – I chose these three networks because they are nation-wide, as is their audience. Between the three networks’ national news facebook pages, there are about 5 million followers combined.

3 – These comments do not reflect my views on any particular news network or their editorial approach (you’ll find that under Sections 4 and 12). They have nothing to do with the networks themselves or even the stories – purely the social media comments on the stories.

You could say, ‘the views expressed in the following comments do not necessarily reflect those of the media networks, their social media pages, or their broader audience.’

CTV News (not to be confused with CTV News London) has 870,975 followers from coast to coast to coast.
Commenting on CTV News (not to be confused with CTV News London) will reach 870,975 followers from coast to coast to coast.

4 – I am a follower of all the networks included. I enjoy their coverage and think they do a great job of presenting facts.

5 – Names are not redacted. They are public comments posted on the world’s most popular social media platform, on Canada’s most popular news networks’ pages. You could easily close this window and read them for yourself. You probably should.

6 – Any trolling I included is done in context of the larger online conversation because they were either:

A – Dominant in the thread

B – Indicative of similar trolling conversations on the same thread.

Global News (not to be confused with Global News London) facebook comments reach an audience of more than 1.9 million.
Global News (not to be confused with Global News London) facebook comments reach an audience of more than 1.9 million.

7 – The comments do not represent the views of the general audience of these networks – only of the collective thousands of people who chose to comment on this story in particular and even then, they only belong to the individual posters.

8 – I am not aligning myself with any side in this debate – I will leave it to the pros to editorialize. This is merely a snapshot of the public discussion at a given point in time.

9 – The ratio of positive/negative comments is roughly equivalent to what existed up to the point of compiling the images.

10 – The images were completed as of 9:30 p.m. Wednesday, Jan. 16, 2019. This disclaimer was written immediately after. The ratio of love/hate/indifference could have significantly changed by the time I wake up Thursday, Jan. 17, 2019.

CBC News (not to be confused with CBC London) dominates them all, providing their social media commenters access to 2.2 million followers every second of every day.
CBC News (not to be confused with CBC London) dominates them all, providing their social media commenters access to 2.2 million followers every second of every day.

11 – In contrast to #5 – and perhaps to the detriment of any future prospects I had in journalism – I did block out exactly one name. The reason I did so was because the comment was a personal dig at a woman’s son, and not a back-and-forth between two consenting trolls. The comment was included not because of its viciousness, but because it was a reflection of dozens of equally vicious statements across all threads examined.

12 – I encourage everyone to follow all major news networks, and to have faith and confidence in trained, professional journalists regardless of whether you agree with them or not. London is fortunate to have outlets from all three major networks included in this article, and they do a good job of delivering the news.

With that out of the way, we can finally talk about the real story…

The exorbitant price of razor blades.

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