Put down your phones and perk up your ears.
The third installment of 331arts City Folk: A Local Songwriters’ Series takes place this Saturday, May 25.
An intimate evening of storytelling and music-sharing.
The series has gathered audiences and local folk artists artists in the London Music Hall’s Rosewood Room since the beginning of the year, bringing the two groups closer together than the average theatre or concert setting. Distracted phone-scrollers need not apply.
This latest session presents Connor Morand, Michael Trudgen and Leanne Mayer, who recently won the 2019 Forest City London Music Award for contemporary singer-songwriter.
“This has been booked long before [Mayer] was even nominated,” Michael Del Vecchio, 331arts media collective co-founder and operator, said of Saturday’s lineup. “As a promoter you know that you’re on the right track when you’re trying to promote local artists, and then they’re the people that are being recognized by their peers, and by the community, as being at the top of their game.”
City Folk is the answer to the question of how to bring a new kind of listening experience to London.
Del Vecchio’s goal has always been to highlight and showcase original local talent. To do so, he wanted to create a series with the potential to become a household name.
“I find that’s a great way to promote the community when there’s something common to rally around,” he explained.
He found inspiration while watching The Rizdales perform on the Rosewood Room’s stage in 2018.
The space, which fits up to a hundred onlookers, provides the professional venue atmosphere Del Vecchio knew a singer-songwriter series would require.
The site is formerly the home of Nash Jewellers and now also home to the London Music Hall of Fame.
The Hall of Fame clinched Del Vecchio’s decision to officially launch the series there, as it allows for the simultaneous conservation, preservation and spreading of London heritage.
The perfect environment to connect with audiences.
The acoustics of the Rosewood Room allow for a richer live sound as well.
This is ideal for performers like Morand, Trudgeon and Mayer.
Trudgeon, a veteran guitarist who communicates with his instrument, will be accompanying Mayer in addition to playing his own set. Mayer will also play along with a saxophonist from her backing band.
Morand, who is also a public speaker, is sure to spread a positive message through his own brand of music and storytelling.
Del Vecchio said the response to City Folk so far has been “fantastic”.
“I think what the Rosewood Room offers is a true listening space,” he said.
Del Vecchio added that the room is converted into a soft-seat theatre for the events.
“You can see these artists at local breweries, bars and pubs, [but] there is something different about having 50 to a hundred people sit all in the same room, glued to that stage and you can hear a pin drop, they have so much attention.”
Doors open at 7:30 p.m., with the first artist going on at 8 p.m. Click here for more information and tickets.
After this event, City Folk won’t return until the fall, so start off the warm season on the right foot with a musical evening unlike any other in the Forest City.