This past week, LondonFuse had the pleasure of chatting with Dan General aka DJ Shub, who will be gracing the stage at London’s upcoming Good Vibes Only Festival at Rum Runners this weekend.

Formerly of a Tribe Called Red, this “powwow step” aficionado blends traditional Aboriginal singing and drumming with modern electronic dance beats to keep crowds moving until they no longer can. So what’s he bringing to Good Vibes Only? Exactly that. Put on your dancing shoes and let’s find out more about DJ Shub.

Your music itself and the way you describe it has an overwhelming message of positivity. Has that always been the driving force for you and why is it so important today?

Yes, definitely. I’ve always tried to put positivity into my music. On top of that, I have two kids, so positivity is flowing non-stop around here in family life.

DJ Shub London Ontario
All good vibes! Photo by Ogichidaa Arts via Facebook / @therealdjshub

I try to stay away from the negative side of things with my music and, for me, it just naturally comes out positive because it’s the most important thing.  

The festival title, Good Vibes Only, is pretty straightforward! But how did you get involved with the festival and what do you think you’ll bring to its message?

Well, it was actually brought to me by my manager and I’m so happy to be a part of something like this in its third year. I can’t wait to bring my style to the amazing lineup at Good Vibes Only. I’m so glad to be a part of something that really could be the birth of something huge.  

Have you been to/played London before?

Yeah, I love London and it’s part of why I’m so excited to be performing at this festival. I went to college there, I’ve got friends in London and family so I try to get out there often. There’s always good vibes when I go out there.  

I read online that in the past when making new music you said “if my son’s not dancing to it, I stop making it. It won’t be a good song.” Is this still something you go by when making music and to what extent?

Yeah totally! And I’ve got a two-year-old daughter now too, so she has kind of taken over the reigns on that, she makes the decisions. They have no filter, right? So they’ll just tell you straight up whether it’s good or not. I kind of just get a good feeling it’s going in the right direction and keep going. Really, I try to involve my family in as much of my music as possible.

Yes, I read quite a bit about that. You had said you make all of your music for your kids and one day they’ll realize that all of it is a gift for them?

Yes, no doubt. It’s all for them.

To someone who hasn’t seen or listened to you before, what can they expect from your show?

Umm… I’m not too sure! They can expect to get nice and sweaty, that’s for sure. But really, if people haven’t heard powwow music before, this can give them a peek into what our culture is like. That’s the case with a lot of the festivals I play, people haven’t heard this music before and I feel awesome being able to be the one who introduces them. It realy is beautiful music.

DJ Shub London Ontario
Comin’ at you, London. Photo by Ogichidaa Arts via Facebook / @therealdjshub

But, at the same time, I like to keep people moving. So really, people can expect something original and different.  

If you could describe your music in one word, what would it be?

Culture. One thing I try to bring to my music is my culture and for the longest time, our people weren’t allowed to express our culture so that’s why it’s so important.  

We know Good Vibes Only is next on deck for DJ Shub, but what’s up next in the future?

Right now it’s just working on tons of music. I’ve put a lot of projects on my plate so it’s just about pounding out tons of music right now and getting ready for the next festival season.

Is there anything else you’d like to add?

Not really, just to check my social media, my jam on iTunes, and Spotify. You know, all that great stuff! And be sure to check out the website for updates and whatnot.  

Get more DJ Shub on Facebook, Twitter, his website, and Soundcloud. Watch the brand new video right here!

For more on the Good Vibes Only Festival itself and where to purchase tickets, check out the event page, it’s just one click away!

Feature photo by Ogichidaa Arts via Facebook / @therealdjshub


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